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Hello!

A bit about me

I’m Madeline Anderson — Art Director, New Girl enthusiast, devoted Adobe user, helicopter dog mom, and lifelong learner with six years of experience in media management and three years in advertising and marketing.​

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My passion for advertising began long before I knew what the word “campaign” meant. As a kid, I ran a self-proclaimed microphone genie school in my neighborhood — proof that I’ve always believed in the power of a good story (and a little bit of magic). I continue to bridge the gap between my hobbies and passions in my personal life to my professional storytelling in a way that (hopefully) feels impactful and authentic. I want advertising to always feel like more than just selling a product. I want it to sell a story. 

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resume

education

Bachelor of Arts | University of Oregon

Major in Advertising, Minor in Multimedia Design

Relevant coursework: Capstone Campaigns, Green Brand Strategy, Writing Design Concepts, Design Production, Account Management

work experience

Digital Marketing Specialist

• Lead content and media strategies across social, web, and email for lifestyle, nonprofit, and service brands.

• Produce and edit Reels, TikToks, and YouTube Shorts, aligning creative with platform trends and audience insights.

• Plan, schedule, and execute social campaigns via Meta Business Suite and Later, maintaining consistent tone and cadence.

• Track KPIs using Google Analytics and Meta Insights; translate metrics into actionable reports and optimization plans.

Eugene, OR

Aug. 2021 - Present

Marketing Manager

• Managed digital and social campaigns across Instagram, Facebook, and YouTube, driving 35% growth in engagement.

• Produced visuals, videos, and captions for community-driven content, emphasizing authenticity and education.

• Supported influencer partnerships and collaborations; tracked deliverables, engagement, and ROI.

Eugene, OR

Jul. 2023 - Aug. 2024

VP PR & Marketing

• Directed an integrated marketing strategy across social, email, and events; achieved 40% increase in engagement.

• Designed branded templates and visual guidelines to ensure cohesive identity across all chapter communications.

• Led content creation for recruitment, philanthropy, and alumni relations, aligning tone with national messaging.

Eugene, OR

Jan. 2023 - Feb. 2024

Social Media Manager

• Managed multi-channel presence (Instagram, Facebook, YouTube Livestreams) during the pandemic.

• Developed and scheduled weekly content calendars to maintain connection and foster online community engagement.

• Collaborated with leadership to align messaging with organizational mission and seasonal campaigns.

Fullerton, CA

Jun. 2019 - Sept. 2021

skills & expertise

From technical to serial hobbyist

  • Adobe Creative Suite

  • Master Quilter

  • Canva & Figma 

  • Dog mom

  • Javascript, HTML, CSS, & Python, Processing

  • Painter & Junk Journaler 

  • Authentic Collaboration

  • Cozy Game Enthusiast

  • Listening with Empathy

  • Gym Gal 

  • True Communication

  • Clean Freak

  • Sharp Creative Vision

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