For my solo spec project for Native Pet, I tackled a clear challenge: many shelter pets are overlooked due to misconceptions, even though the main issues often stem from owner-related hurdles rather than the animal. The goal was to inspire young pet-lovers to adopt, foster or support rescue pets by connecting real emotional stories with responsible pet wellness. At its heart, the campaign—Real Love. Real Impact. Real (Dog) Moms.—is driven by the belief that advertising can do more than sell products — it can tell stories that spark action and celebrate the true joy of rescue love.