For our senior capstone, my team — 50 & Raining — tackled a core challenge: raise awareness & inspire more students to apply for funding to fuel their passions, from study abroad to internships to creative pursuits. Our campaign, Let Your Dreams Soar, connected Ducks across generations by celebrating shared pride, possibility, and community. The work not only won the capstone competition but was hired by the client, proving that thoughtful, authentic storytelling can drive real impact.