For this reimagined Victoria’s Secret campaign, I set out to solve a clear challenge: redefine what “sexy” looks like for a brand with a long history of narrow beauty standards. The goal was to shift the spotlight toward muscular female bodies and iconic women athletes, celebrating strength, resilience, and ambition as the new expression of sensuality. This campaign reframes empowerment not as body positivity alone, but as honoring the power women build through their passions. It’s driven by a simple belief — when women own their strength, they rewrite what sexy means for everyone.