UO Tri Delta
In January 2023, I took over as director of PR & Marketing of the University of Oregon chapter of Tri Delta. This job required a full rebranding, product design, marketing materials design, and social media management! I was so excited for this opportunity, and it really gave me the chance to expand my skills and explore my creativity!
Branding
To create the brand, I needed to assess the overall vibe of our chapter; as a current member, this task was pretty easy compared to other branding jobs. UO Tri Delta is an eclectic group of fun, bubbly, and kind young women where you always feel welcomed no matter who you are.
Media Management
Much of my job was conveying Tri Delta's vibe and promoting events through social media. I promoted Tri Delta events and activities on Instagram and TikTok, where my graphic design and media management skills continued to grow. At the time, these accounts were the largest that I had managed.
Product Design
Creating merchandise for our chapter was a highlight of the job! For each event, I coordinated with the event planner to get their inspo pics and then got to designing so I could bring their vision to life. Some of my favorite designs I created are featured below!
